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BCBGMaxAzria is a global fashion brand offering contemporary women's clothing and accessories, with collections that include evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods.
Brands under the BCBGMaxAzria Group portfolio include BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Manoukian, Parallel, Dorothée Bis and Dorotennis.
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In 2008, Azria launched a young contemporary collection called BCBGeneration. The following year, he teamed up with Miley Cyrus to create a line for Walmart called Miley Cyrus & Max Azria.
BCBG Max Azria was founded in 1989 by Max Azria, a Tunisian fashion designer, who is also the CEO and chairman of the group.
There are currently two BCBGMaxAzria outlets in Malaysia, both located in Kuala Lumpur.
BCBG stands for the French phrase "bon chic, bon genre", a Parisian slang meaning "good style, good attitude".