Giordano offers apparels and accessories for men, women and children, with emphasis on value-for-money, basic styles, great quality and colours. Giordano clothes aim to provide relevant, essential and timeless fashion for all regardless of ethnicity, nationality or culture -- with the philosophy, "World Without Strangers".
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Giordano's in-store brands include "Giordano", "Giordano Junior", "Giordano Ladies", "BSX" and "Beau Monde".
Giordano Holdings was founded in Hong Kong in 1981 by Mr. Jimmy Lai.
The 1st Giordano shop in Malaysia was opened in 1992 and the Bukit Bintang flagship store was opened in 1994. There are currently more than 90 Giordano outlets throughout Malaysia.
In 2013, Giordano teamed up with Disney - Pixar to celebrate the movie, "Monsters University", releasing an exclusive line of apparel. Other campaigns and collections include the Cheer-U-Up, Life is a Journey and Street2Summit collections.