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New Balance sports footwear, apparel and accessories for running, training, outdoor activities, fitness, wellness and lifestyle and footwear for kids. New Balance's running shoe line includes shoes that cater for Stability, Minimus, Cushioning, Lightweight, Speed and more. The apparel line includes tops and bottoms for running, training and tennis.
New Balance or NB is concerned with meeting the needs of the everyday athlete and manufactures shoes to fit different widths and sizes, because a better fit produces better performance.
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New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
New Balance Shoes was founded by British emigrant William J. Riley in 1906. It began as an arch support company in Boston, USA and developed into a specialized shoe manufacturer in the 1970's.
There are currently 9 New Balance Boutiques throughout Malaysia. New Balance products are also available at Sports Empire, N-Concept Stores and Revolution stores throughout Malaysia.
It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken's three-clawed foot resulted in perfect balance.