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At Phiten, the primary focus is the body’s natural healing power. Phiten produces unique wellness technologies and products which include the Rakuwa necklace, bracelet and anklets, body care products, apparel, foot care, skin care and other wellness related products. 

Phiten also produces hair-care products under its beauty division, Yuko. All Phiten products are incorporated with one or more "Aqua Metals", such as Aqua Titanium, Aqua Gold and Aqua Silver, which help to maximise performance and is used by many renowned athletes and sportsmen. 

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Phiten Malaysia offers exclusive, limited edition products especially for the Malaysian market which includes Phiten Inner Scarf, LCW bracelet and special edition necklaces.  

Phiten was founded in 1983 by Yoshihiro Hirata in Japan. 

There are currently 10 Phiten stores throughout Malaysia. 

The name "Phi-Ten" is derived from the Greek letter "Phi", and the exponent 10, which represent the golden ratio in the natural world and infinite possibilities at both the micro and macro level, respectively. 

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